The ROI (Return On Investment) is the calculation by which we will know the profitability of our campaign, in this case, on social phone number list networks. We have dedicated the first part of the post to delve into the characteristics that our objectives must have, because it depends on it that the final evaluation of the campaign on social media yields interesting data. We have also said that it is essential to set representative performance indicators (KPIs) because they phone number list will be the basis for calculating ROI in your social media campaigns. Once again, it is difficult to talk about how to measure the ROI of a campaign, regardless of the channel we work with, because the interests of the company come into play here. Logically we cannot calculate the results without taking into account the "why" of the campaign.
Although it therefore depends on each case, we are going to see 5 ways to calculate the return on investment. conversions Fundamental if the objective of the social media campaign is to improve the sales achieved (directly or indirectly) through social networks. about sales, the meaning of the conversion will depend on the objectives phone number list of the company. web traffic It is likely that one of the goals of your social media phone number list campaign was to drive traffic to your website to try to increase the chances of a conversion by increasing the number of visitors. Tools like Google Analytics will help us check if our campaign has paid off and if we have increased web traffic.
