Sales: how to announce them and succeed using SMS marketing?

[rifaislam]

During sales, the important thing is to communicate effectively in order to make their launches as successful as possible, which will allow you to capture the attention of as many customers and prospects as possible. And with the current economic climate, differentiating yourself from the competition and showing that you exist has never been so vital in a large number of sectors of activity. Indeed, merchandise stocks are much higher compared to previous years... What are the benefits of SMS marketing? Unlike most communication tools that offer only a limited guarantee of visibility, SMS has a reading rate of 95 to 97%, thus ensuring that the target audience during your marketing campaign will have indeed read your message.

In addition, its memorization rate is 60% while it only social media marketing service represents 15% for television and 14% for radio. 53% of French people appreciate receiving advertising SMS from brands, whether they are already customers or not. 66% of French people have already visited one of their usual stores after receiving an advertising SMS . More than 60% of companies have not yet integrated mobile marketing into their communication plan, so this tool is still far from being saturated (the average is 1.7 marketing SMS per week). This is a golden opportunity, allowing you to stand out from the competition that still uses traditional communication channels.



The low purchase cost, compared to a traditional advertising campaign, has the advantage of presenting a very satisfactory return on investment (ROI). Finally, the statistics contain all the information you need regarding the monitoring of your marketing campaigns, in order to evaluate its effectiveness and performance. You have the possibility to precisely target consumers likely to be interested in your products or services using customer files segmented according to location, gender, age, purchasing habits, etc. Renting a mobile database is a real asset in a marketing campaign dedicated to sales; you will be able to increase your database at the same time.

Our tips for a successful SMS marketing campaign during the sales When should you send your marketing SMS? There is, on this subject, a protocol to respect in order to remain within the law: commercial SMS must be broadcast from Monday to Saturday from 8 a.m. to 8 p.m., any sending is strictly prohibited on Sundays and public holidays. Furthermore, who would like to be woken up in the middle of the night or disturbed on Sunday by advertising messages? The best times to send SMS marketing during sales (and the rest of the year) are between 12 and 2 p.m. or late afternoon. Customers are more receptive because they are more available.